Every one of us — no matter how mainstream we might think we are — actually goes super-niche in some part of our lives… we let our enthusiasm take us deep.
You can find everything in the long tail.
Chris Anderson, executive editor of WIRED magazine, writer of “The Long Tail”
So, what the XXXX is long tail marketing, anyway?
The best review on “The Long Tail” book I found at this site: http://longtail.sitesell.com/webstrategy.html
You can even listen special 35 minutes interview with Mr. Anderson conducted by Ken Evoy, founder of SiteBuildIt on that site.
Enjoy, and be in the long tail…!
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