indratno December 23rd, 2006
Infopreneur, PT. Barnum once reportedly said: “Without promotion, something terrible happens: Nothing”. Below is a superb article from Marty Foley, an internet optimization expert. Enjoy.
Increase Your Profits With a Marketing Calendar
Copyright Marty Foley, ProfitInfo.com
Here’s a tip for systemizing and increasing the profits
of virtually any business: Create and use a marketing
calendar.
As P.T. Barnum reportedly said, “Without promotion
something terrible happens: Nothing.” Since marketing
is one of the most critical components of business
success, a marketing calendar helps ensure that time is
regularly set aside for it.
Just as with money, if time isn’t budgeted properly
it’s more likely to be wasted or spent on less
important things.
Without advance planning and preparation, marketing
opportunities are more likely overlooked, less time is
available to take advantage of them, and quality
decreases as mistakes increase, according to the adage,
Haste makes waste.
A marketing calendar helps systemize planning and
preparation, minimizing such problems.
How To Create Your Marketing Calendar
Some develop their annual marketing calendars near the
end of the year, in preparation for the next. Regardless
of the time of year, if you’re not currently using one
now is a good time to start.
To create your marketing calendar you can use an Excel
sheet (my preference), a desk or wall calendar, a day
planner, or any other tool or system you’re comfortable
with. How you set it up is less important than that you
set it up, and that you use it.
What you might record on your marketing calendar:
1) Specific day, week, or month assigned to each
marketing project.
2) Project description.
3) Project cost.
4) Project notes or comments.
5) A rating of the results of each project (A =
Excellent, B = Good, C = Fair, and D = Poor).
You don’t have to list each task of multi-step projects
on your calendar. Instead, you can describe projects
briefly on the calendar and list the individual tasks
comprising each one on a To-Do list (which you probably
keep anyway if you’re a productivity minded person).
Or you may assign different tasks of a project to
separate consecutive calendar dates.
Give priority to proven marketing avenues that pay off
best for you, allowing them ample time for completion.
Periodically add projects related to marketing avenues
you haven’t tried before. You may discover some that
yield dramatically better results.
What’s more, marketing diversification reduces risk.
Just ask those whose businesses have nosedived as a
result of adverse changes in an advertising medium
they’ve relied too heavily upon.
For best results, include projects related to testing
new approaches to marketing avenues you’re now using,
or have used before. Small changes can yield
substantial response increases at little or no extra
cost, possibly turning C- and D-rated projects into A-
and B-rated ones.
Locate your marketing calendar for easy access. Consult
and update it regularly, as needed.
When creating next year’s calendar, recycle winning
elements of your current one, especially A- and B-rated
projects. Expand on what works, and test and tweak, or
eliminate, what doesn’t. As you develop, improve, and
use your calendar it will become an increasingly
valuable business asset.
Now that you understand the value of a marketing
calendar, create and implement one right away and start
enjoying better business results from it.
More Helpful Resources
Marty Foley’s “Internet Marketing Goldmine” at
http://ProfitInfo.com/img/ reveals simple, tested and
proven strategies for making a living online. To turn
more traffic into sales, leads, and higher profit,
visit http://ConvertMoreTraffic.com
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http://ProfitInfo.com
http://AdwordsMaximizer.com
http://ConvertMoreTraffic.com
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