indratno August 7th, 2007
Dear Infopreneur,
Master of internet business automation shares with you his latest insight on traffic generation. JP has successfully implement the automation of his business through Fantasos(tm). Below is his newest article on traffic generation trend.
Through out my internet infopreneuring journey I found out that the most important foundation for internet business success is the optimum implementation of traffic & copywriting formula.
Please enjoy the article.
NEW TREND IN TRAFFIC GENERATION
By JP Schoeffel
Worried about the next Google slap? Do you only rely on Search Engine traffic? Don’t know where to start when you need to drive traffic to your site? If yes, this article is for YOU!
Whatever you do on the net, you will always deal with
Traffic Generation…the holly grail.
To make it short, you have 2 main types of traffic :
1) Search Engine traffic
What is it? : organic traffic
coming from search engines such as Google, Yahoo, MSN
Pros :
- This traffic is f.re.e
- Traffic is highly targeted
- Volume of traffic can be very high
Cons :
- you don’t control it
- you rely on robots to analyze your site and deliver some traffic
- you need to get indexed…without being de-indexed
(once again, you rely on search engines policy and algorithms)
- short term
2) Referred Traffic
(I know Search engine traffic is also a sort of
referred traffic, but let’s put SE traffic apart
from this category)
What is it?
Traffic coming from third party sites (other than search
engines) and is a result of a “manual / human” action.
Examples : article directories, social bookmarking services,
forums, partners, text link ads, banners, directories, rss…
Pro :
- you control it
- you have a lot of means to develop it (almost unlimited ; a lot are fr.ee)
- it’s highly targeted
- You can pay to get better targeting and control over your referred traffic
- Long term
Cons :
- Time & resources consuming
- Repetitive tasks
Now, through my membership (Niches-In-A-Box), my forum,
my readings of other forums, I know that most webmasters
mainly rely on search engines traffic, our first category.
The aim of the present article is to throw the light on
a different angle of the Traffic Generation big box!
Summary : the right way to get into traffic generation is
to forget about search engines.
Focusing on search engine traffic gives a too narrow
vision of traffic generation. It does not reveal all
the opportunities existing outside of the search engines
(understand all the way to generate Referred Traffic).
In addition, as you’ve seen from the cons above, you accept
to rely on something you never control, and this is a HUGE
risk in your marketing strategy.
Warning : I do not say, you should not care about search engine
traffic. I say that it should not be your priority, and the first
door you try to open when dealing with traffic generation.
It’s a question of point of view.
Now, on the other hand, focusing on developing what we called
Referred Traffic is a more positive, constructive and profitable
attitude and marketing strategy.
Not only will you build traffic for the long term, but
you will also “manually” control your traffic, either by
submitting your content, your sites, your feeds, or by
exchanging links, content, traffic with partners,
being active on forums, blogs…
Doing it this way will give you a lot of power and effectiveness.
Those sources of Referred Traffic only vanish…if you decide
to let them vanish. Once again, you control everything.
Now, you have some positive side effects :
Continue Reading »
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