How to Make Your eZine Work for You Long After It's Published
If you publish an email newsletter, do you convert the issues to HTML and archive them on your website? If you haven't been doing so, you should start now, today.
"But the free mailing service I use already archives them." you say.
That's great! That means the search engines will find that many more links to your site online. But it is worth the effort to put them on your website also. You can do it simply and quickly.
First, here are three good reasons why you should take the time out of your busy schedule:
1) It shows your subscribers and potential subscribers that your newsletter is a vital part of your service to them. Isn't it worth preserving for posterity?
2) Your newsletter will contain many keywords -- those subjects for which people and consequently search engines often search. If you submit them to the search engines, they'll draw traffic to your website. You can create an index page for them and put them all in their own directory, or even put them on their own domain, and submit it to the search engines and directories as a stand-alone online business resource.
3) Advertisers love the fact that their ads will live on. Statistics show that website visitors read archived newsletters fairly regularly. That is especially true if you add a search function to your site so that your archives may be searched by subject.
Here's how to do it:
It should take you at the most about 15 minutes to convert your newsletter from text to HTML. Most of that time is spent in coding the many URLs to make them clickable.
There are many text editing software programs that will convert text to HTML quickly. Some HTML editing software programs will do it also, with a single copy/paste action. One great and free text editor is NoteTab Light. If you don't have it, you are missing a great resource. It works with text and HTML both, does almost everything but slice bread, and it's free! No ads and no nags. (There is a low-priced Pro version that does even more!) Here's where to get it: www.notetab.com
We'll use NoteTab Light for our illustration. Got it installed now? Okay, open up your newsletter in NoteTab Light.
On the toolbar at the top, click on "Modify."
On the drop-down menu, choose "Document to HTML," and on the menu that pops out, choose "With Paragraph Tags."
Save the resulting document with a .htm or .html extension. If you want the page width to conform to the reader's web browser size, click search and remove all the BREAK tags. Add a title, meta tag description and keywords, and upload it.
Now you have a resource for your visitors and a draw for the search engines, and all for only a few minutes' work. Stick some Google Adsense or your own ads on the page, and you also have a money maker!